“I loved working with Brendan and Kevin. They listened, understood what we were looking for, and delivered something even better than I envisioned!”

— Rachel F. - Marketing Director, Afflecto

Meaningful Motion Graphics

Our work with Afflecto began as many projects begin - a client with an idea that they needed help executing. They wanted their logo to be as dynamic and active as the company itself. It needed not just to MOVE, but also to reflect the attitude and values they work from: Affect. Move. Influence.

The Mark

During our creative sessions - fun, lively Skype calls with the Afflecto marketing director, we discovered that the “Afflecto Mark” was an extremely important part of their identity. Our animated logo needed to use that mark in a creative and impactful way.

The Result

We made the mark move, representing the give and take of Afflecto working with a client, exchanging ideas, and finally arriving at that perfect balance where Afflecto - the smaller object - leaves a lasting impression on the client - the larger object.